Leadership Masterclass Series

How To Make Bigger Impact by Becoming

a Better, More Effective Leader

Who is this for?

Emerging and Senior Leaders!

 Do you want to:

  • Become more impactful and inspiring as a leader?
  • Feel confident and authentic?
  • Communicate assertively and win trust and respect?
  • Step into a higher level role or maximise the current one?
  • Build your personal brand for visibility, reputation and career progression?

If this is a resounding yes, look no further!

Unlike much leadership training which gets forgotten once you’ve been through it, with WhatWork Masterclasses you will gain insights

and experience shifts that will make it easy to implement in practice what you have learnt.

Because my approach is:

  • Rooted in coaching for development
  • Backed up by experience in transformational coaching
  • Backed up by research and empirical evidence of coaching 300+ clients
  • Focused on individual personalised development

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Discover your leadership style

You will:

  • Discover beliefs that are holding you back and how to overcome them
  • Identify and strengthen your leadership style and become more effective
  • Become a more impactful leader through optimising your mindset

*This masterclass requires 30-40 min preparation work;

You will get access to a tool to use in advance of the masterclass

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How to manage and express your emotions – increase your EQ

You will:

  • Understand the power of Emotional Intelligence and how to apply it
  • Learn how to have emotionally intelligent conversations at work
  • Give and receive effective feedback with ease

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How to brand yourself as a leader

You will:

  • Discover how to build your personal brand and leverage it
  • Create content which embodies your personality and style
  • Increase your reputation and visibility

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In addition to live masterclasses, you will also receive:

  • Masterclass recording
  • Slide deck
  • Curated resources

    Hi, I am Jelena!

    As an award-winning Career Fulfilment and Leadership coach, I help aspiring professionals thrive in the careers they love. I am a Forbes Coaches Council contributor, speaker and author.

    Having spent 4 years in Tokyo in my early career and then subsequent 26 years in London, I have nearly 3 decades of experince in international recruitment and education management, I’ve held managerial and business development roles with P&L accountability, working with corporate clients from all over the world.

    My powerful blend of personal, career and business coaching and leadership coaching has brought transformational results to 300+ clients whether it was to progress in their career or navigate a radical career transition. My clients are senior and mid-senior professionals looking to realise their leadership potential and at the same time, achieve fulfilment in all areas of their life. My clients come from Amazon, Maersk, eBay, Goldman Sachs, Schlumberger, PWC, Oxford Instruments, The Cabinet Office, and many other global organisations.

    Let’s get your leadership skills to the next level!


    “Jelena co-hosted a fantastic workshop session on “Leading with confidence” during our inaugural departmental women’s away day.

    Jelena’s presentation was really engaging, allowing all ~60 women to actively participate, both as part of one large group as well as in smaller break-out groups.

    The content was relevant to women of all levels of seniority, allowing us to really bond as a group of colleagues as well as providing practical tips to overcoming our ‘saboteurs’. Thanks Jelena!”

    - Lizzy Totten

    Head of UK Merchant Fulfillment, Amazon

    “Jelena is a great coach who takes you step by step through a structured process that helps gain clarity on your own strengths, differentiators, values and ambitions.

    Before working with Jelena I had many thoughts on how to grow as a leader but they lacked consistency and focus. In our first conversation I got convinced that Jelena can help me. We got through a condensed process of self discovery by the end of which I knew my strengths, my blind spots, my value to the organization, my goals and ambitions more clearly than ever. This clarity helps greatly in focusing on the right goals. Jelena also helped me in story telling and crisp articulation of ideas that is essential in leadership.

    Jelena has both a well structured system and great empathy to help you find the answers you are looking for. I have hugely enjoyed working with Jelena.”

    - Tolga Gemicioglu PhD

    Head of Product Engagement, eBay

    ”I highly recommend Jelena as a coach. My first encounter with Jelena was her Career Fulfillment webinar and the holistic method she presented appealed to me. I then purchased one of her self-paced courses and eventually decided to complement it with one-on-one coaching. This last step was key for me because I was ready for change but lacked the direction to take action.

    Jelena provided a new perspective with her experience and an approach which felt methodical and simultaneously tailored to my specific situation. She helped me recognize and articulate my value with confidence, as well as identify career opportunities aligned to my personal values and priorities. I am certain my investment in the coaching sessions will continue to pay off for years to come. If you’re willing to go on a journey of personal introspection and take action to mindfully steer your career, then Jelena is the coach for you!”

    - Sofia Nucci

    Project Manager for North America Grid Solutions, Siemens Energy

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